Is Staging Your Home Part Of Your Real Estate Marketing?

by on 2010/03/10

Have you heard people say that you make a first impression in just thirty seconds? Have you ever considered that a home makes a first impression on buyers? The appearance of a residence from the street may determine if buyers will want to view the inside.

Traditionally lots of effort is put into the exterior and the yards to the point that the interior is often overlooked. It is important to put some thought into how the inside of your homes shows to strangers.

That means you treat the family house like an off Broadway play and stage each room and what is in it to gain a favorable response.

Parents often teach their children that you cannot judge a book by its cover. They tell us that it is what is inside that count. Homes are also judged by what's inside. The exterior may create the initial attraction but what is inside can lead to a long time relationship.

The interior is roomful of chances to captivate your prospective buyers. Today there are many entrepreneurs and real estate agents that specialize is showing off your home. Ask your friends who have sold their homes, consult your Broker, or check the real estate ads to find a professional stager.

There are even subconscious cues and connections made with items. Exercise equipment, skinny jeans hung over chair, or a workout program may create a favorable impression. At least one study says that folks who take care of themselves are viewed in a positive light.

Even people who do not play an instrument seem to appreciate music at some level. Consider what message your compact music disc collection broadcasts. Do you have a cool takamine acoustic guitar or alto saxophone you can display? Think of the fun picture a player piano creates in their mind.

You should not be surprised if your stagers ask you to remove your newspaper collection to the tub in the garage. They will want to purge all provocative materials from the rooms. They may recommend a mix of art, suspense books, classics or other conventional topics.

The idea is that what you have on display may create a connection with potential buyers at some level. This can be accomplished with clothing, wall hangings, book collections, music, and other items that strike a chord in the eyes of the beholder.

Empty space on the counters will make them loom larger. Carefully displayed foods and crafted containers are a plus. Every action you take to stage the interior of any domicile can make a difference once the buyers have moved past the pretty face of the exterior.


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